Brand & trademark self assessment.
Our social network sites.
Basic trademark information.
Trademark periodicals & blogs.
Books on trademarks & branding.
- Branding 101: How to Build the Most
Valuable Asset of Any Business.
- Business the Richard Branson Way: 10
Secrets of the World's Greatest Brand Builder.
- Designing Brand Identity: A Complete Guide to Creating,
Building, and Maintaining Strong Brands.
- Trademark Valuation.
- Brand Aid.
- Sarbanes-Oxley and Trademark Portfolio
Management: Establishing Internal Controls for Compliance
and Preventing Infringement.
- Branding.
- 22 Immutable Laws of Branding: How to Build
a Product or Service into a World-Class Brand.
- Emotional Branding: The New Paradigm for
Connecting Brands to People.
- Marketing Aesthetics: The Strategic
Management of Brands, Identity and Image.
- A New Brand World: Eight Principles For
Achieveing Brand Leadership in the 21st Century.
- Eating the Big Fish: How Challenger Brands
Can Compete Against Brand Leaders.
- Brand Sense: Build Powerful Brands through
Touch, Taste, Smell, Sight, and Sound.
- ZAG: The #1 Strategy of High-Performance
Brands.
- BrandSimple: How the Best Brands Keep It
Simple and Succeed.
- How Brands Become Icons: The Principles of
Cultural Branding.
- Fashion Brands: Branding Style from Armani
to Zara.
- Married to the Brand: Why Consumers Bond
with Some Brands for Life.
- Managing Brand Equity: Capitalizing on the
Value of a Brand Name.
- The Cult of the Luxury Brand: Inside Asia's
Love Affair with Luxury.
- Brand Portfolio Strategy: Creating
Relevance, Differentiation, Energy, Leverage, and Clarity.
- Origin of Brands: Discover the Natural Laws
of Product Innovation and Business Survival.
- Mobile Advertising: Supercharge Your Brand
in the Exploding Wireless Market.
- The Origin of Brands: How Product Evolution Creates
Endless Possibilities For New Brands.
- Killer Brands: Create and Market a Brand
That Will Annihilate the Competition.
- Primal Branding: Create Zealots For Your Brand, Your
Company, and Your Future.
- Branding Faith: Why Some Churches and
Nonprofits Impact Culture and Others Don't.
- Kellogg on Branding: The Marketing Faculty of The
Kellogg School of Management.
- The Hero and the Outlaw: Building Extraordinary Brands
Through the Power of Archetypes.
- The Brand Gap: How To Bridge The Distance Between
Business Strategy and Design.
- Lovemarks:
The Future Beyond Brands.
- The Art of Digital Branding.
- Branding @ The Digital Age.
- Brand Hijack: Marketing without Marketing.
- Brands and Branding.
- Branding For Dummies.
- Building Strong Brands.
- Brand Warfare: 10 Rules for Building the Killer Brand.
- Living Brands: Collaboration + Innovation = Customer
Fascination.
- Living The Brand: How To Transform Every Member Of Your
Organization Into A Brand Champion.
- Brand From The Inside: Eight Essentials To Emotionally
Connect Your Employees To Your Business.
- The Open Brand: When Push Comes to Pull in a Web-Made
World.
- Emotional Branding: The New Paradigm for Connecting
Brands to People.
- Hardcover ISBN-10: 1581150784
- Emotional Branding: How Successful Brands Gain The
Irrational Edge.
- Brand Failures: The Truth about the 100 Biggest Branding
Mistakes of All Time.
- The Brand Bubble: The Looming Crisis in Brand Value and
How to Avoid It.
- Brand Management 101: 101 Lessons from Real-World
Marketing.
- B2B Brand Management.
- Global Brand Integrity Management.
- Brand Meaning.
- The Power of Cult Branding: How 9 Magnetic Brands Turned
Customers into Loyal Followers (and Yours Can, Too!).
- Big Brands Big Trouble: Lessons Learned the Hard Way.
- The Brand Promise: How Ketel One, Costco, Make-A-Wish,
Tourism Vancouver, and Other Leading Brands Make and Keep
the Promise That Guarantees Success!
- The Brand Mindset: Five Essential Strategies for
Building Brand Advantage Throughout Your Company.
- Selling the Invisible: A Field Guide to Modern
Marketing.
- Taking Brand Initiative: How Companies Can Align
Strategy, Culture, and Identity Through Corporate Branding.
- Differentiate or Die: Survival in Our Era of Killer
Competition.
- BrandDigital: Simple Ways Top Brands Succeed in the
Digital World.
- Personality Not Included: Why Companies Lose Their
Authenticity And How Great Brands Get it Back.
- Trademarks of the '20s &'30s.
- Trademarks of the '40s & '50s.
- Trademarks of the '60s & '70s.
- Character Trademarks.
- French Trademarks: The Art Deco Era.
- Harvard Business Review on Brand Management.
- It's Not What You Sell, It's What You Stand For: Why
Every Extraordinary Business Is Driven by Purpose.
- Six Rules for Brand Revitalization: Learn How Companies
Like McDonald's Can Re-Energize Their Brands.
- Brand Enigma: Decoding the Secrets of your Brand.
- The Lovemarks Effect: Winning in the Consumer
Revolution.
- Obsessive Branding Disorder: The Illusion of Business
and the Business of Illusion.
- Competitive Identity: The New Brand Management for
Nations, Cities and Region.
- Brand New Justice, Second Edition: How Branding Places
and Products Can Help the Developing World.
- The Global Brand: How to Create and Develop Lasting
Brand Value in the World Market.
- Perspectives on Branding.
- The Brand Called You: Make Your Business
Stand Out in a Crowded Marketplace.
- Strategic Brand Management: A European Perspective.
- The On-Demand Brand: 10 Rules for Digital Marketing
Success in an Anytime, Everywhere World.
- The Brand Within: The Power of Branding from Birth to
the Boardroom.
- Display of Power: How FUBU Changed a World of Fashion,
Branding and Lifestyle.
- Brand Assets.
- Build Your Own Brand.
- Brand Thinking and Other Noble Pursuits.
- Uprising: How to Build a Brand--and Change the World--By
Sparking Cultural Movements.
- How Cool Brands Stay Hot: Branding to Generation Y.
- Brandwashed: Tricks Companies Use to Manipulate Our
Minds and Persuade Us to Buy.
- Brand Turnaround: How Brands Gone Bad Returned to Glory
and the 7 Game Changers that Made the Difference.
- The Apple Experience: Secrets to Building Insanely Great
Customer Loyalty.
- StoryBranding: Creating Stand-Out Brands Through The
Power of Story.
- Chasing Cool: Standing Out in Today's Cluttered
Marketplace.
- Brand New Brand Thinking: Brought to Life by 11 Experts
Who Do.
- Designing Brand Identity: An Essential Guide for the
Whole Branding Team.
- Brand Identity Essentials: 100 Principles for Designing
Logos and Building Brands.
- Branding Yourself: How to Use Social Media to Invent or
Reinvent Yourself.
- You Are a Brand!: How Smart People Brand Themselves for
Business Success.
- Unconscious Branding: How Neuroscience Can Empower (and
Inspire) Marketing.
- Brand Against the Machine: How to Build Your Brand, Cut
Through the Marketing Noise, and Stand Out from the
Competition.
- Contagious: Why Things Catch On.
- Raving Fans: A Revolutionary Approach To Customer
Service.
- Marks of Excellence: The Development and Taxonomy of
Trademarks.
- Logotype.
- Positioning: The Battle for Your Mind.
- Advanced Brand Management: Managing Brands in a Changing
World.
- The New Strategic Brand Management: Advanced Insights
and Strategic Thinking.
- The Luxury Strategy: Break the Rules of Marketing to
Build Luxury Brands.
- BRAND is a four letter word: Positioning and The Real
Art of Marketing.
- Unlabel: Selling You Without Selling Out.
- Power Branding: Leveraging the Success of the World's
Best Brands.
- StoryBranding 2.0: Creating Stand-Out Brands Through the
Purpose of Story.
- Targeted: How Technology Is Revolutionizing Advertising
and the Way Companies Reach Consumers Targeted.
- Authenticity: What Consumers Really Want.
- Everyone's a Critic: Winning Customers in a
Review-Driven World.
- Brand Aid: A Quick Reference Guide to Solving Your
Branding Problems and Strengthening Your Market Position.
- No B.S. Guide to Brand-Building by Direct Response: The
Ultimate No Holds Barred Plan to Creating and Profiting from
a Powerful Brand Without Buying It.
- Buyology: Truth and Lies About Why We Buy.
- Hooked: How to Build Habit-Forming Products.
- Zombie Loyalists: Using Great Service to Create Rabid
Fans.
- Well-Designed: How to Use Empathy to Create Products
People Love.
- Winning the Story Wars: Why Those Who Tell (and Live)
the Best Stories Will Rule the Future.
- What Great Brands Do: The Seven Brand-Building
Principles that Separate the Best from the Rest.
- Brand Media Strategy: Integrated Communications Planning
in the Digital Era.
- Silver Bullets: A Soldier's Story of How Coors Bombed in
the Beer Wars.
- Great Brand Blunders: Marketing Mistakes, Social Media
Fiascos, Classic Brand Failures...and How to Avoid Making
Your Own.
- Strategic Brand Management.
- Sticky Branding: 12.5 Principles to Stand Out, Attract
Customers, and Grow an Incredible Brand.
- Brand Against the Machine: How to Build Your Brand, Cut
Through the Marketing Noise, and Stand Out from the
Competition.
- Website Branding for Small Businesses: Secret Strategies
for Building a Brand, Selling Products Online, and Creating
a Lasting Community.
- The Brand Flip: Why Customers Now Run Companies and How
to Profit from It (Voices That Matter).
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a
Noisy Social World.
- The Power of Visual Storytelling: How to Use Visuals,
Videos, and Social Media to Market Your Brand.
- Logo Design Love: A Guide to Creating Iconic Brand
Identities.
- Logo: The Reference Guide to Symbols and Logotypes.
- The Brand Mapping Strategy: Design, Build, and
Accelerate Your Brand.
- The Physics of Brand: Understand the Forces Behind
Brands That Matter.
- Brand Bible: The Complete Guide to Building, Designing,
and Sustaining Brands.
- Hello, My Name Is Awesome: How to Create Brand Names
That Stick.
- Side Hustle: From Idea to Income in 27 Days.
- The $100 Startup: Reinvent the Way You Make a Living, Do
What You Love, and Create a New Future.
- Hardcover ISBN-13: 978-0307951526
- Paperback ISBN-10: 1447286316
- Building a StoryBrand: Clarify Your Message So Customers
Will Listen.
- Brand Identity Breakthrough: How to Craft Your Company's
Unique Story to Make Your Products Irresistible.
- Covert Cows and Chick-fil-A: How Faith, Cows, and
Chicken Built an Iconic Brand.
- Employer Branding For Dummies.
- Employer Brand Management: Practical Lessons from the
World's Leading Employers.
- The Employer Brand: Bringing the Best of Brand
Management to People at Work.
- Branding Inside Out: Internal Branding in Theory and
Practice.
- Building a StoryBrand: Clarify Your Message So Customers
Will Listen.
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and
Google.
- Sneaker Wars: The Enemy Brothers Who Founded Adidas and
Puma and the Family Feud That Forever Changed the Business
of Sports.
- Shoemaker: The Untold Story of the British Family Firm
that Became a Global Brand.
- Authentic: A Memoir by the Founder of Vans.
- Branding Secrets: The Underground Playbook for Building
a Great Brand with Very Little Money.
- Star Brands: A Brand Manager's Guide to Build, Manage
& Market Brands.
- The Elements of Logo Design: Design Thinking, Branding,
Making Marks.
- Branded: Prepare for a Successful Brand Management
Career.
- 80/20 Brand: Brand Building with a P&G Edge.
- Ramping Your Brand: How to Ride the Killer CPG Growth
Curve.
- Billion Dollar Brand Club: How Dollar Shave Club, Warby
Parker, and Other Disruptors Are Remaking What We Buy.
- Brand Storytelling: Put Customers at the Heart of Your
Brand Story.
- Culture Built My Brand: The Secret to Winning More
Customers Through Company Culture.
- Obsessed: Building a Brand People Love from Day One.
- Fanocracy: Turning Fans into Customers and Customers
into Fans.
- Around the Corner to Around the World: A Dozen Lessons I
Learned Running Dunkin Donuts.
- Becoming Trader Joe: How I Did Business My Way and Still
Beat the Big Guys.
- Founder Brand: Turn Your Story Into Your Competitive
Advantage.
- Brand With Purpose: Find Your Passion, Stay True to Your
Story, and Accelerate Your Career.
- Branding: In Five and a Half Steps.
- Identity Designed: The Definitive Guide to Visual
Branding.
- How to Launch a Brand (2nd Edition). Your Step-by-Step
Guide to Crafting a Brand: From Positioning to Naming And
Brand Identity.
- Branding Between the Ears: Using Cognitive Science to
Build Lasting Customer Connections.
- I
Am My Brand: How to Build Your Brand Without Apology.
- The Brand Positioning Workbook : A Simple How-To Guide
To More Compelling Brand Positionings, Faster.
- Logo.
- Logo Creed: The Mystery, Magic, And Method Behind
Designing Great Logos.
- Branding that Means Business: How to Build Enduring
Bonds between Brands, Consumers and Markets.
- Brand with Purpose: Find Your Passion, Stay True to Your
Story, and Accelerate Your Career.
- The Future of Purpose-Driven Branding: Signature
Programs that Impact & Inspire Both Business and
Society.
- Branding that Means Business: How to Build Enduring
Bonds between Brands, Consumers and Markets.
- Myths of Branding: Dispel the Misconceptions and Become
a Brand Expert.
- Brand Mysticism: Cultivate Creativity and Intoxicate
Your Audience Hardcover.
- The LinkedIn Branding Book.
Trademark software.
Trademark organizations & government agencies.
Brand indices & rankings.
Brand statements and guidelines. *
* The listed trademarks are the property of their respective
owners which are not clients or endorsees of Brandwise Law Firm,
P.C.
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