Notables.
News.
Top 100 Most Powerful Brands For 2020 Announced By BrandZ.
LONDON, JUNE 30, 2020 -- The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the 2020 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US $1 trillion.
The Top 100 most valuable brands have shown they are more resilient and less volatile in the current crisis than they were during the global economic crisis of 2008-9, adding an additional US $277 billion of brand value growth over the past year. The BrandZ strong brands portfolios continued to outperform the market, including the S&P 500 and MSCI World Index, and even in the current crisis dipped less than the global average.
Rank |
Brand |
Estimated Value |
Change from 2019 |
1 |
Amazon |
$415,855,000,000 |
32% |
2 |
Apple |
$352,206,000,000 |
14% |
3 |
Microsoft |
$326,601,000,000 |
30% |
4 |
Google |
$323,601,000,000 |
5% |
5 |
Visa |
$186,809,000,000 |
5% |
6 |
Alibaba |
$152,525,000,000 |
16% |
7 |
Tencent |
$150,978,000,000 |
15% |
8 |
Facebook |
$147190,000,000 |
-7% |
9 |
McDonald's |
$129,321,000,000 |
-1% |
10 |
Mastercard |
$108,129,000,000 |
18% |
11 |
AT&T |
$105,833,000,000 |
-2% |
12 |
Verizon |
$94,662,000,000 |
0% |
13 |
CocaCola |
$84,022,000,000 |
4% |
14 |
IBM |
$83,667,000,000 |
-3% |
15 |
Marlboro |
$58,247,000,000 |
-19% |
16 |
Home Depot |
$57,585,000,000 |
8% |
17 |
SAP |
$57,578,000,000 |
0% |
18 |
Moutai |
$53,755,000,000 |
58% |
19 |
Lous Vuitton |
$51,777,000,000 |
10% |
20 |
UPS |
$50,748,000,000 |
-8% |
21 |
Nike |
$49,962,000,000 |
5% |
22 |
Disney |
$48,802,000,000 |
-14% |
23 |
PayPal |
$48,802,000,000 |
10% |
24 |
Starbucks |
$48,453,000,000 |
4% |
25 |
Xfinity |
$46,973,000,000 |
-4% |
26 |
Netflix |
$45.889,000,000 |
34% |
27 |
Walmart |
$45,783,000,000 |
24% |
28 |
Spectrum |
$42,917,000,000 |
12% |
29 |
Instagram |
$41,501,000,000 |
47% |
30 |
accenture |
$41,437,000,000 |
6% |
31 |
ICBC |
$38,149,000,000 |
-1% |
32 |
T Mobile |
$37,297,000,000 |
-16% |
33 |
Intel |
$37,257,000,000 |
17% |
34 |
Chanel |
$36,120,000,000 |
-2% |
35 |
Adobe |
$35,904,000,000 |
29% |
36 |
China Mobile |
$34,583,000,000 |
-12% |
37 |
YouTube |
$33,976,000,000 |
15% |
38 |
Ping An |
$33,810,000,000 |
15% |
39 |
Hermes |
$33,008,000,000 |
7% |
40 |
Samsung |
$32,580,000,000 |
7% |
41 |
salesforce |
$30,489,000,000 |
13% |
42 |
Wells Fargo |
$30,443,000,000 |
-34% |
43 |
Linkedin |
$29,936,000,000 |
31% |
44 |
L'Oreal |
$29,468,000,000 |
4% |
45 |
Huawei |
$29,412,000,000 |
9% |
46 |
American Express |
$29,333,000,000 |
-16% |
47 |
Costco |
$28,677,000,000 |
35% |
48 |
Toyota |
$28,388,000,000 |
-3% |
49 |
Gucci |
$27,238,000,000 |
8% |
50 |
Oracle |
$26,925,000,000 |
2% |
51 |
Cisco |
$26,254,000,000 |
-9% |
52 |
JD.com |
$25,494,000,000 |
24% |
53 |
Budweiser |
$24,356,000,000 |
-7% |
54 |
Meituan |
$23,911,000,000 |
27% |
55 |
vodafone |
$23,911,000,000 |
-13% |
56 |
Mercedes-Benz |
$21,349,000,000 |
-9% |
57 |
Zara |
$21,286,000,000 |
-6% |
58 |
China Construction Bank |
$21,089,000,000 |
-7% |
59 |
HDFC Bank |
$20,796,000,000 |
-8% |
60 |
RBC |
$20,732,000,000 |
-9% |
61 |
BMW |
$20,517,000,000 |
-12% |
62 |
Chase |
$20,462,000,000 |
0% |
63 |
NTT |
$20,341,000,000 |
1% |
64 |
DiDi |
$0,041,000,000 |
0% |
65 |
XBox |
$19,632,000,000 |
18% |
66 |
orange |
$19,392,000,000 |
-6% |
67 |
HSBC |
$18,747,000,000 |
-19% |
68 |
Haier |
$18,713,000,000 |
15% |
69 |
Agricultural Bank of China |
$18,639,000,000 |
2% |
70 |
Pampers |
$18,502,000,000 |
-1% |
71 |
Dell Technologies |
$18,194,000,000 |
-2% |
72 |
Ikea |
$18,017,000,000 |
-5% |
73 |
AIA |
$17,815,000,000 |
10% |
74 |
J.P. Morgan |
$17,649,000,000 |
-11% |
75 |
LIL |
$17,509,000,000 |
-14% |
76 |
Colgate |
$17,429,000,000 |
-1% |
77 |
TD |
$17,339,000,000 |
-13% |
78 |
Bank of America |
$16,924,000,000 |
-6% |
79 |
TikTok |
$16,878,000,000 |
N/A |
80 |
Movistar |
$16,658,000,000 |
-14% |
81 |
Xiaomi |
$16,644,000,000 |
-16% |
82 |
KFC |
$16,584,000,000 |
-4% |
83 |
Shell |
$16,129,000,000 |
-22% |
84 |
Aldi |
$15,927,000,000 |
8% |
85 |
Uber |
$15,848,000,000 |
-35% |
86 |
UnitedHealthcare |
$15,799,000,000 |
N/A |
87 |
Citi |
$15,666,000,000 |
-17% |
88 |
FedEx |
$15,461,000,000 |
-23% |
89 |
Gilette |
$15,116,000,000 |
7% |
90 |
BCA |
$14,917,000,000 |
11% |
91 |
Baidu |
$14,840,000,000 |
-29% |
92 |
adidas |
$14,812,000,000 |
11% |
93 |
DHL |
$14,530,000,000 |
-13% |
94 |
Siemens |
$13,981,000,000 |
-9% |
95 |
Subway |
$13,768,000,000 |
-20% |
96 |
Lowe's |
$13,717,000,000 |
-8% |
97 |
Bank of China |
$13,686,000,000 |
N/A |
98 |
Lancome |
$13,617,000,000 |
11% |
99 |
pepsi |
$13,319,000,000 |
N/A |
100 |
CommonwealthBank |
$13,155,000,000 |
-17% |