MyLogo Maker™ from Avanquest Publishing USA, Inc. (PC v1.2)

If your enterprise is in a position where you have to choose between paying a graphic designer to create a trademark or paying an attorney to do trademark clearance, then you may want to consider using this product. By all means, do not adopt a trademark without doing a legal review (i.e. trademark clearance) beforehand. Your enterprise needs to know if a proposed trademark is registrable AND if somebody else is using a confusingly similar trademark.

We recommend that a trademark be created using vector graphics instead of bitmap images. When a piece of vector art is enlarged or shrunk, the image remains smooth, clean and precise. As bitmap images are enlarged or shrunk, the image undergoes pixelation resulting in either a jagged, clunky image or a blurry one. Therefore, create the original art as a vector design, and then save copies as bitmap images for different types of media when appropriate. Bitmap file formats include: JPG, GIF, PNG, BMP and TIF. Vector graphic file formats include: EPS, SVG, PDF and AI.

Great care should be exercised when using art work created by other people because of copyright laws. "License free" or "royalty free" art simply means that the owner of the copyright has given permission to use the art. It usually does not mean the owner has given up ownership rights. Licenses are also generally revokeable at will by the owner. Unless certain that a piece of artwork has gone into the public domain, written permission should be obtained from the copyright owner beforehand. A trademark generated by utilizing artwork created by somebody else could be deemed a derivative work infringing upon the rights of the original work's copyright owner.

The License Agreement to this software states in part:

Licensee may use any clipart, photographs, icons, fonts, shapes, animations, sounds, music, video clips, and all other graphic content (collectively, "Content") included with the Licensed Software, if any, only as stated in the Documentation. If the Documentation does not permit Licensee to use the Content, then Licensee may not display, modify, reproduce, or distribute any of the Content; and even if the Documentation permits Licensee to use the Content, Licensee may not distribute the Content on a stand-alone basis such as where the Content constitutes the primary value of whatever Licensee is distributing.

Certain portions of the Content may consist of the copyrights, trademarks, service marks, trade names, or other intellectual property of third parties. Avanquest USA has provided these portions of the Content for Licensees’ convenience in using the Licensed Software, pursuant to authorization of their owners. Except for this limited use, Licensee may not use any third-party intellectual property identified as belonging to others without the owners’ express authorization.

Furthermore: (1) Licensee may not sell, license, distribute (commercially or otherwise), or make available the Content as stand-alone images or sounds, or in catalogs, design books, compilations, collections, templates, designs, stock engravings, products, services, or the like;

If Licensee or Licensee's attorney determines that Licensee is required by law to obtain written permission to use portions of the Content, Licensee must request permission for reproduction, redistribution, or modification of the Content from the appropriate owner of the subject materials (as may be cited in the Licensed Software).