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Social Networking Firm Announces 100 Most "Social Brands" for 2008.

ATLANTA, May 1, 2009 -- Social network marketing firm Vitrue has released their ranking of the 100 most discussed brands on social networks for 2008.

Social networks consist of blogs and web sites like Facebook, MySpace, Twitter, Second Life and Photobucket whereby individuals, organizations and businesses can connect, interact, and share content. The company Vitrue specializes their marketing services for these web-based forums and have created their so-called Social Media Index (SMI).

The Vitrue SMI calculates scores by monitoring brand conversations on a daily basis and created a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI). It should be noted the Vitrue Top 100 Most Social Brands were determined by averaging the SMI scores for each brand across each day in December 2008. Allowances were made to account for the fact that people often do not use a product’s full name in online conversations to reflect the way people actually speak and type about brands.

The result is a ranked list of the brands which are supposedly the most talked about on the social web.

Rank
Brand
1
iPhone
2
CNN
3
Apple
4
Disney
5
XBox
6
Starbucks
7
iPod
8
MTV
9
Sony
10
Dell
11
Microsoft
12
Ford
13
Nintendo
14
Target
15
PlayStation
16
Mac
17
Turner
18
Hewlett-Packard
19
Fox News
20
BlackBerry
21
ABC
22
Coke
23
LG
24
Best Buy
25
Honda
26
eBay
27
Sharp
28
Lincoln
29
NBA
30
Pepsi
31
General Motors
32
McDonald's
33
General Electric
34
WalMart
35
NFL
36
Mercedes
37
BMW
38
Samsung
39
Nike
40
Subway
41
Dodge
42
Pandora
43
CBS
44
Mercury
45
NBC
46
Disneyland
47
last.fm
48
Toyota
49
Cadillac
50
Chevy
51
Jeep
52
Netflix
53
Nascar
54
Suzuki
55
Red Bull
56
Wendy's
57
Burger King
58
Volkswagaon
59
REI
60
Nissan
61
T-Mobile
62
Verizon
63
Macy's
64
AT&T
65
Guess
66
Victoria's Secret
67
Walt Disney World
68
Audi
69
TBS
70
Cartoon Network
71
IKEA
72
SEGA
73
Kia
74
Porsche
75
FOX
76
Intel
77
IBM
78
VH1
79
MLB
80
Cisco
81
Oracle
82
Saturn
83
Sprite
84
Subaru
85
Adidas
86
BP
87
AMC
88
Chili's
89
The Gap
90
Capital One
91
Hyatt
92
Costco
93
KFC
94
Adult Swim
95
Jet Blue
96
Taco Bell
97
Converse
98
Sirius
99
Puma
100
Sears
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