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Top 100 Most Powerful Brands For 2014 Announced By BrandZ.
NEW YORK, May 21, 2014 -- International market research and consulting firm WPP and Millward Brown Optimor announced its ninth annual BrandZ Top 100 Brands Ranking, which added $310 billion to reach $2.9 trillion in brand value, a 12% increase across all catagories.
The rankings were based on data compiled by The BrandZ study conducted annually by WPP which measures the brand equity of 50,000 global consumer brands using a valuation methodology developed by Millward Brown Optimor, the only brand valuation that uses consumer research data. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. In addition to utilizing independantly gathered data, the Top 100 ranking assesses financial data from Bloomberg and Datamonitor. The ranking also takes into account regional variations across countries.
Rank |
Brand |
Estimated Value |
Change from 2011 |
1 |
Google |
$185,843,000.000 |
40% |
2 |
Apple |
$147,880,000.000 |
-20% |
3 |
IBM |
$107,541,000.000 |
-4% |
4 |
Microsoft |
$90,185,000.000 |
29% |
5 |
McDonalds |
$85,706,000.000 |
-5% |
6 |
Coca-Cola |
$80,683,000,000 |
3% |
7 |
Visa |
$79,197,000,000 |
41% |
8 |
AT&T |
$77,883,000,000 |
3% |
9 |
Marlboro |
$67,341,000,000 |
-3% |
10 |
Amazon |
$64,255,000,000 |
41% |
11 |
Verizon |
$63,460,000,000 |
20% |
12 |
GE |
$56,685,000,000 |
2% |
13 |
Wells Fargo |
$54,262,000,000 |
14% |
14 |
Tencent |
$53,615,000,000 |
97% |
15 |
China Mobile |
$49,899,000,000 |
-10% |
16 |
UPS |
$47,738,000,000 |
12% |
17 |
ICBC |
$42,101,000,000 |
2% |
18 |
MasterCard |
$39,497,000,000 |
42% |
19 |
SAP |
$36,390,000,000 |
6% |
20 |
Vodafone |
$36,277,000,000 |
-9% |
21 |
facebook |
$35,740,000,000 |
68% |
22 |
Walmart |
$35,325,000,000 |
-2% |
23 |
Disney |
$34,538,000,000 |
44% |
24 |
American Express |
$34,430,000,000 |
46% |
25 |
Bai du |
$29,768,000,000 |
46% |
26 |
Toyota |
$29,598,000,000 |
21% |
27 |
T Mobile |
$28,756,000,000 |
20% |
28 |
HSBC |
$27,051,000,000 |
13% |
29 |
Samsung |
$25,892,000,000 |
21% |
30 |
Louis Vuitton |
$25,873,000,000 |
14% |
31 |
Starbucks |
$25,779,000,000 |
44% |
32 |
BMW |
$25,730,000,000 |
7% |
33 |
China Construction Bank |
$25,008,000,000 |
-7% |
34 |
Nike |
$24,579,000,000 |
55% |
35 |
Budweiser |
$24,414,000,000 |
20% |
36 |
L'Oreal |
$23,356,000,000 |
30% |
37 |
Zara |
$23,140,000,000 |
15% |
38 |
RBC |
$22,620,000,000 |
13% |
39 |
Pampers |
$22,598,000,000 |
10% |
40 |
The Home Depot |
$22,165,000,000 |
20% |
41 |
Hermes |
$21,844,000,000 |
14% |
42 |
Mercedes |
$21,535,000,000 |
20% |
43 |
Subway |
$21,020,000,000 |
26% |
44 |
Commonwealth Bank |
$21,001,000,000 |
18% |
45 |
Oracle |
$20,913,000,000 |
4% |
46 |
Movistar |
$20,809,000,000 |
56% |
47 |
TD |
$19,950,000,000 |
12% |
48 |
ExxonMobil |
$19,745,000,000 |
3% |
49 |
HP |
$19,469,000,000 |
19% |
50 |
Ikea |
$19,367,000,000 |
61% |
51 |
ANZ |
$19,072,000,000 |
15% |
52 |
Gillette |
$19,025,000,000 |
7% |
53 |
Shell |
$19,005,000,000 |
8% |
54 |
Agricultural Bank of China |
$18,235,000,000 |
-9% |
55 |
accenture |
$18,105,000,000 |
10% |
56 |
Colgate |
$17,668,000,000 |
2% |
57 |
Citi |
$17,341,000,000 |
30% |
58 |
FedEx |
$17,002,000,000 |
24% |
59 |
Siemens |
$16,800,000,000 |
36% |
60 |
Gucci |
$16,131,000,000 |
27% |
61 |
ebay |
$15,587,000,000 |
-12% |
62 |
Orange |
$15,580,000,000 |
13% |
63 |
H&M |
$15,557,000,000 |
22% |
64 |
BT |
$15,367,000,000 |
61% |
65 |
usbank |
$14,926,000,000 |
9% |
66 |
Tesco |
$14,842,000,000 |
-9% |
67 |
Sinodec |
$14,269,000,000 |
9% |
68 |
Bank of China |
$14,177,000,000 |
0% |
69 |
Yahoo! |
$14,174,000,000 |
44% |
70 |
Honda |
$14,085,000,000 |
14% |
71 |
Twitter |
$13,837,000,000 |
N/A |
72 |
cisco |
$13,710,000,000 |
16% |
73 |
DHL |
$13,687,000,000 |
53% |
74 |
BP |
$12,871,000,000 |
12% |
75 |
Sberbank |
$12,637,000,000 |
0% |
76 |
PetroChina |
$12,413,000,000 |
-7% |
77 |
Pingan |
$12,409,000,000 |
18% |
78 |
LinkedIn |
$12,407,000,000 |
N/A |
79 |
J.P.Morgan |
$12,356,000,000 |
28% |
80 |
MTS |
$12,175,000,000 |
14% |
81 |
China Life |
$12,026,000,000 |
-21% |
82 |
Woolworths |
$11,953,000,000 |
8% |
83 |
KFC |
$11,910,000,000 |
20% |
84 |
Ford |
$11,812,000,000 |
56% |
85 |
Westpac |
$11,743,000,000 |
17% |
86 |
Intel |
$11,667,000,000 |
-15% |
87 |
Chase |
$11,663,000,000 |
8% |
88 |
Pepsi |
$11,467,000,000 |
-5% |
89 |
Scotiabank |
$11,351,000,000 |
9% |
90 |
Nissan |
$11,104,000,000 |
9% |
91 |
Santander |
$11,060,000,000 |
20% |
92 |
Red Bull |
$10,873,000,000 |
3% |
93 |
MTN |
$10,221,000,000 |
-11% |
94 |
Bank of America |
$10,149,000,000 |
N/A |
95 |
docomo |
$10,041,000,000 |
0% |
96 |
Prada |
$9,985,000,000 |
6% |
97 |
PayPal |
$9,833,000,000 |
N/A |
98 |
ING |
$9,771,000,000 |
29% |
99 |
UBS |
$9,683,000,000 |
30% |
100 |
Aldi |
$9,584,000,000 |
8% |