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Trademark Resources.

Brand & trademark self assessment.

Our social network sites.

Trademark seminars.

  • August 12, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, The Women's Business Center of New Visions, New Ventures, 6:30 p.m.
  • October 15, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, Hampton Roads Chamber of Commerce, Portsmouth Briefing Center, 200 High Street, Portsmouth, VA at 7:45 a.m.
  • November 13, 2009, The Law of Logos: Introductory Legal & Marketing Perspectives on Trademarks, The Richmond Retail Merchants Association, 5101 Monument Avenue, Richmond, VA at 8:30 a.m. and 3 p.m.
  • March 30, 2010, Brand Liabilities & Protections, The Richmond Retail Merchants Association, 5101 Monument Avenue, Richmond, VA at 8:15 a.m.

Basic trademark information. copter

Trademark periodicals & blogs.

Books on trademarks & branding.

  • Branding 101: How to Build the Most Valuable Asset of Any Business.
  • Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder.
  • Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands.
  • Trademark Valuation.
  • Brand Aid.
  • Sarbanes-Oxley and Trademark Portfolio Management: Establishing Internal Controls for Compliance and Preventing Infringement.
  • Branding.
  • 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
  • Emotional Branding: The New Paradigm for Connecting Brands to People.
  • Marketing Aesthetics: The Strategic Management of Brands, Identity and Image.
  • A New Brand World: Eight Principles For Achieveing Brand Leadership in the 21st Century.
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders.
  • Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.
  • ZAG: The #1 Strategy of High-Performance Brands.
  • BrandSimple: How the Best Brands Keep It Simple and Succeed.
  • How Brands Become Icons: The Principles of Cultural Branding.
  • Fashion Brands: Branding Style from Armani to Zara.
  • Married to the Brand: Why Consumers Bond with Some Brands for Life.
  • Managing Brand Equity: Capitalizing on the Value of a Brand Name.
  • The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury.
  • Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity.
  • Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival.
  • Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market.
  • The Origin of Brands: How Product Evolution Creates Endless Possibilities For New Brands.
  • Killer Brands: Create and Market a Brand That Will Annihilate the Competition.
  • Primal Branding: Create Zealots For Your Brand, Your Company, and Your Future.
  • Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't.
  • Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management.
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.
  • The Brand Gap: How To Bridge The Distance Between Business Strategy and Design.
  • wingLovemarks: The Future Beyond Brands.
  • The Art of Digital Branding.
  • Branding @ The Digital Age.
  • Brand Hijack: Marketing without Marketing.
  • Brands and Branding.
  • Branding For Dummies.
  • Building Strong Brands.
  • Brand Warfare: 10 Rules for Building the Killer Brand.
  • Living Brands: Collaboration + Innovation = Customer Fascination.
  • Living The Brand: How To Transform Every Member Of Your Organization Into A Brand Champion.
  • Brand From The Inside: Eight Essentials To Emotionally Connect Your Employees To Your Business.
  • The Open Brand: When Push Comes to Pull in a Web-Made World.
  • Emotional Branding: The New Paradigm for Connecting Brands to People.
    • Hardcover ISBN-10: 1581150784
  • Emotional Branding: How Successful Brands Gain The Irrational Edge.
  • Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time.
  • The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It.
  • Brand Management 101: 101 Lessons from Real-World Marketing.
  • B2B Brand Management.
  • Global Brand Integrity Management.
  • Brand Meaning.
  • The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!).
  • Big Brands Big Trouble: Lessons Learned the Hard Way.
  • The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success!
  • The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company.
  • Selling the Invisible: A Field Guide to Modern Marketing.
  • Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
  • Differentiate or Die: Survival in Our Era of Killer Competition.
  • BrandDigital: Simple Ways Top Brands Succeed in the Digital World.
  • Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.
  • Trademarks of the '20s &'30s.
  • Trademarks of the '40s & '50s.
  • Trademarks of the '60s & '70s.
  • Character Trademarks.
  • French Trademarks: The Art Deco Era.
  • Harvard Business Review on Brand Management.
  • It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose.
  • Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands.
  • Brand Enigma: Decoding the Secrets of your Brand.
  • The Lovemarks Effect: Winning in the Consumer Revolution.
  • Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion.
  • Competitive Identity: The New Brand Management for Nations, Cities and Region.
  • Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World.
  • The Global Brand: How to Create and Develop Lasting Brand Value in the World Market.
  • Perspectives on Branding.
  • The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace.
  • Strategic Brand Management: A European Perspective.
  • The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World.
  • The Brand Within: The Power of Branding from Birth to the Boardroom.
  • Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle.
  • Brand Assets.
  • Build Your Own Brand.
  • Brand Thinking and Other Noble Pursuits.
  • Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements.
  • How Cool Brands Stay Hot: Branding to Generation Y.
  • Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.
  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference.
  • The Apple Experience: Secrets to Building Insanely Great Customer Loyalty.
  • StoryBranding: Creating Stand-Out Brands Through The Power of Story.
  • Chasing Cool: Standing Out in Today's Cluttered Marketplace.
  • Brand New Brand Thinking: Brought to Life by 11 Experts Who Do.
  • Designing Brand Identity: An Essential Guide for the Whole Branding Team.
  • Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands.
  • Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.
  • You Are a Brand!: How Smart People Brand Themselves for Business Success.
  • Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing.
  • Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition.
  • Contagious: Why Things Catch On.
  • Raving Fans: A Revolutionary Approach To Customer Service.
  • Marks of Excellence: The Development and Taxonomy of Trademarks.
  • Logotype.
  • Positioning: The Battle for Your Mind.
  • Advanced Brand Management: Managing Brands in a Changing World.
  • The New Strategic Brand Management: Advanced Insights and Strategic Thinking.
  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.
  • BRAND is a four letter word: Positioning and The Real Art of Marketing.
  • Unlabel: Selling You Without Selling Out.
  • Power Branding: Leveraging the Success of the World's Best Brands.
  • StoryBranding 2.0: Creating Stand-Out Brands Through the Purpose of Story.
  • Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Targeted.
  • Authenticity: What Consumers Really Want.
  • Everyone's a Critic: Winning Customers in a Review-Driven World.
  • Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position.
  • No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It.
  • Buyology: Truth and Lies About Why We Buy.
  • Hooked: How to Build Habit-Forming Products.
  • Zombie Loyalists: Using Great Service to Create Rabid Fans.
  • Well-Designed: How to Use Empathy to Create Products People Love.
  • Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future.
  • What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
  • Brand Media Strategy: Integrated Communications Planning in the Digital Era.
  • Silver Bullets: A Soldier's Story of How Coors Bombed in the Beer Wars.
  • Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own.
  • Strategic Brand Management.
  • Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand.
  • Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition.
  • Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community.
  • The Brand Flip: Why Customers Now Run Companies and How to Profit from It (Voices That Matter).
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
  • Logo Design Love: A Guide to Creating Iconic Brand Identities.
  • Logo: The Reference Guide to Symbols and Logotypes.
  • The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand.
  • The Physics of Brand: Understand the Forces Behind Brands That Matter.
  • Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands.
  • Hello, My Name Is Awesome: How to Create Brand Names That Stick.
  • Side Hustle: From Idea to Income in 27 Days.
  • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future.
    • Hardcover ISBN-13: 978-0307951526wheel
    • Paperback ISBN-10: 1447286316
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen.
  • Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible.
  • Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
  • Employer Branding For Dummies.
  • Employer Brand Management: Practical Lessons from the World's Leading Employers.
  • The Employer Brand: Bringing the Best of Brand Management to People at Work.
  • Branding Inside Out: Internal Branding in Theory and Practice.
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen.
  • The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.
  • Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports.
  • Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand.
  • Authentic: A Memoir by the Founder of Vans.
  • Branding Secrets: The Underground Playbook for Building a Great Brand with Very Little Money.
  • Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands.
  • The Elements of Logo Design: Design Thinking, Branding, Making Marks.
  • Branded: Prepare for a Successful Brand Management Career.
  • 80/20 Brand: Brand Building with a P&G Edge.
  • Ramping Your Brand: How to Ride the Killer CPG Growth Curve.
  • Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy.
  • Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections.
  •  I Am My Brand: How to Build Your Brand Without Apology.
  • The Brand Positioning Workbook : A Simple How-To Guide To More Compelling Brand Positionings, Faster.
  •  Logo.
  • Logo Creed: The Mystery, Magic, And Method Behind Designing Great Logos.

    Trademark software.

    Trademark organizations & government agencies.

    Brand indices & rankings.

    Brand statements and guidelines. *

    * The listed trademarks are the property of their respective owners which are not clients or endorsees of Brandwise Law Firm, P.C.
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